Care Visuals – Inspiring Poster Campaigns for Greater Visibility of Family Caregiving

The Care Visuals are inspiring poster campaigns to raise awareness and visibility of Work & Care (work and family caregiving) in everyday corporate life. The series “richtig. wichtig.” creates a strong presence of the topic through targeted visual impulses in the work environment – e.g. in corridors, break rooms or during events. Employees are encouraged in a low-threshold way to engage with the compatibility of work and family caregiving and to start conversations.

Benefits of the Offer

The Care Visuals help to make the topic of work & care visible and tangible within the company. Through targeted visual impulses, employees are sensitised in a simple and low-threshold manner to the compatibility of work and family caregiving. Users create with the Care Visuals a highly attention-grabbing basis for conversations, reflection and awareness-raising within the team. The campaign promotes an open corporate culture and sends a clear signal that care topics are taken seriously and supported in the workplace.